Tower Records is planning a major podcast initiative, TowerPod, that will be announced at the upcoming SXSW Festival, being held in Austin, Texas March 10-19.
The 90-store chain plans to open a new online service this summer that will let visitors create their own podcasts using a catalog of 6,000 songs, which Tower will provide free of charge.All of the artists available on the service are signed to smaller labels and have joined a group called the Independent Online Distribution Alliance. Acts in the IODA include hip-hop group Blackalicious and Peter Frampton.
Tower plans to generate revenue by selling ads on the most popular podcasts. The company plans to split a portion of the revenues between the artist, the label and the publishers who created or own the music.
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