It looks like Steve Jobs and Apple are making the music industry heel and beg, according to an article in the New York Post.
The major labels may be on the verge of waving the white flag in front of Apple boss Steve Jobs, and abandoning their demand for iTunes to charge different prices for different songs, according to the Post.
Negotiations between Apple and the four major music companies - with which iTunes deals all expire in the next two months - have reached a crucial point as several record executives now say they are unlikely to convince Jobs to allow variable pricing, sources said.
This marks a change of tune for the record industry as late last year several executives said they believed variable pricing - something the music companies have been pushing for - was imminent.
Universal, Warner Music, SonyBMG and EMI North America are all in various stages of renegotiating their deals.
via: New York Post
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