Amazon is rumored to be creating a music store and branded MP3 players, the latest major player attempting to be an iPod/iTunes-killer.

Amazon is taking a four-pronged approach to this:

  • Desktop app/web app for full music downloads, album and a la carte.
  • Rhapsody-style subscritpion service using Janus (??) DRM.
  • 20% off physical CDs for service subscribers.
  • WMV downloads of CDs until the physical CD arrives for non-subscribers.

They will also offer pre-loaded devices full of specific content.
via Gizmodo

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