Axehole

Pimp my Heart is a performance/vehicle intervention that uses an invented HBBB (HeartBeat Bass Booster) system to amplify the heartbeat of a car driver in real time through an interface with a beefed up car audio aftermarket system.

According to the designer, Takehito Etani, “The intervention/invention achieves an ultimate unity between car and driver.”

The Concept:
Cranked-up bass sounds leaking from cruising pimped cars are a familiar annoyance of the city streets in the world. What if the bass sounds were the drivers’ real-time heartbeat, though, instead of beats of music? Would our relationship with the vehicle/driver and the pedestrians change?

The HBBB system amplifies the heartbeat of the driver in real-time by interfacing the car audio with a heartbeat sensor. Etani explains that “the project turns the body/vehicle relationship inside-out, addressing the vulnerability of human body and emotion and aims to understand our obsession on automobiles and it’s modification.”