A new ad campaign for the Sansa e200, a portable digital media player, mocks iPod owners, calling them iSheep and iPuppets. The iDont campaign calls on “free thinkers, contrarians and malcontents” to “rise up against the iTatorship.
According to the iDont site:
“We’re just fed up with the ever-expanding flock of iSheep swarming through our cities. You’ve seen them. They’re everywhere. Every bus, train and city sidewalk is a mass of white headphones. Blindly they’ve bought into the hype without ever realizing there are other mp3 players out there.”
“Well we’re here to call them on it. So we’re rallying anyone who’s ready to go against the grain and asking them to consider one really worthy alternative media player. No slick sales job. No outlandish claims. But, we do think there’s a few really cool things that make the Sansa a smarter, more open and, dare we say, cooler choice than the status quo.”
Hmmmm…..why don’t they try telling the majority of portable media player owners to just f*** off, and see how that works, instead?
via Podcasting News: New MP3 Player Ad Campaign Mocks iPod Owners as iPuppets
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