http://www.axehole.com/2006/11/16/wearable-instrument-shirt-sure-to-inspire-lurid-pickup-lines/ Unconventional Music News Fri, 12 Mar 2010 12:25:55 -0500 http://wordpress.org/?v=2.9 hourly 1 http://www.axehole.com/2006/11/16/wearable-instrument-shirt-sure-to-inspire-lurid-pickup-lines/comment-page-1/#comment-1074 Podcasting News » Corporate Podcasting Summit Kicks Off In London Tue, 20 Mar 2007 02:38:42 +0000 http://www.axehole.com/2006/11/16/wearable-instrument-shirt-sure-to-inspire-lurid-pickup-lines/#comment-1074 [...] Kylie Johnson talked about her experiences with podcasting at CSIRO, Australia’s Commonwealth Scientific and Industrial Research Organisation. Johnson explained how she is using her background in journalism to help the organization turn the stories of its research into compelling Internet media. She discussed how a story about a CSIRO scientist that created an air-guitar t-shirt went viral on YouTube, creating an explosive surge of interest in their site and resulting in possible business deals for their technology. She attributes part of the success of their podcast to the fact that CSIRO draws upon experienced journalists that know a good story and are used to meeting dealines. [...] [...] Kylie Johnson talked about her experiences with podcasting at CSIRO, Australia’s Commonwealth Scientific and Industrial Research Organisation. Johnson explained how she is using her background in journalism to help the organization turn the stories of its research into compelling Internet media. She discussed how a story about a CSIRO scientist that created an air-guitar t-shirt went viral on YouTube, creating an explosive surge of interest in their site and resulting in possible business deals for their technology. She attributes part of the success of their podcast to the fact that CSIRO draws upon experienced journalists that know a good story and are used to meeting dealines. [...]

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