The US has begun it’s assault on Iran - with Madonna, Shania Twain and Britney Spears.
Radio Farda is a service of U.S. International Broadcasting, a publicly-funded radio service with the goal of providing accurate, objective and comprehensive news about Iran and the world as well as news and informational features and the best Iranian and Western pop music.
The station has come under criticism, though, for veering away from hard news and substituting pop from the likes of Spears and Twain.
t’s all about knowing your audience, according to station consultant Bert Kleinman. In Iran, two-thirds of the population is believed to be under the age of 30, the demographic that holds the most hope for bringing about reform.
“I don’t care where you go in the world, if you want to reach younger people, this is how you do it,” Kleinman said.
Those tuning into Radio Farda will hear Spears and other American pop artists, as well as a mix of Persian singers such as Googoosh, Siavash Ghomayshi and Ebi.
“It’s happy, upbeat, nice music,” said producer Sara Valinejad. “A lot of the music is banned in Iran, so this is the only place to hear it.” Besides, life is difficult in Iran and “you don’t want to hear sad songs,” she said.
“I don’t care about its news,” said Hoda Soleimani, an English language student at Tehran University. “It’s only good to enjoy its music.”
via Daily Press
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