Makers of a new energy drink want you to get experienced, with their new Jimi Hendrix-branded ”Liquid Experience.”
Beverage Concepts says its nonalcoholic ”Liquid Experience” drinks, named for Hendrix’s breakthrough album, Are You Experienced? will debut in April.
Hendrix died Sept. 18th, 1970, after asphyxiating on his own vomit. And nothing reminds some musicians more of asphyxiating on your own vomit than putting a dead guy’s name on everything from coffee mugs to baby clothes, 35 years after his death.
”To see his image and the beautiful feelings it has created during my lifetime cheapened by base advertising … is very disappointing to me,” said bassist Michael Balzary, aka Flea of the Red Hot Chili Peppers.
Are you experienced with the number of products Jimi Hendrix’s likeness is being used to sell? If not, check these items out….
The Jimi Hendrix Lava Lamp
The Jimi Hendrix Afghan
The Jimi Hendrix Coaster Set
The Jimi Hendrix Coffee Mug
Portions of royalties have gone to several educational causes, including the United Negro College Fund, said Bruce Kuhlman, director of licensing and brand development for Authentic Hendrix, the Seattle-based company that controls use of Hendrix’s name and images.
via BostonHerald.com
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