While Steve Jobs call for the record labels to end DRM has been warmly received around the world, his remarks’ reception from competitors and the labels themselves has been downright chilly.
The harshest criticism, though, comes from Apple’s iPod competitor, Microsoft, who recently entered the portable media player market with its Zune.
Jason Reindorp, marketing director for Microsoft’s Zune portable media player, said Mr. Jobs’s call for unrestricted music sales was “irresponsible, or at the very least naïve.”
“It’s like he’s on top of the mountain making pronouncements,” adds Reindorp, “while we’re here on the ground working with the industry to make it happen. ”
Meanwhile, the RIAA seized on an option that Jobs raised in his comments yesterday, but dismissed - licensing Apple’s own copy-protection system. “Apple’s offer to license FairPlay to other technology companies is a welcome breakthrough and would be a real victory for fans, artists and labels,” the Recording Industry Association of America said.
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Tags: apple, copy protection, DRM, ipod, Microsoft, Steve Jobs, Zune.
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