eMusic recently announced that they’ve reached a milestone, having sold 100 million songs as unencrypted (DRM-free) MP3s.

Tech bloggers are freaking out about the news:

  • Digital Music News asks “So, uh, Mr. Major Label executive guy; How many million DRM free tracks does eMusic have to sell before you join the party? No, really.. how many?”
  • Techdirt says that DRM-free music is the way to go, and that the major music labels are pretending that the jury is still out.
  • MacWorld says that the labels are mulling life without DRM.
  • WebProNews warns that they are going to keep slamming on Apple’s “rotten to the core” DRM in response to the “ever-growing consumer backlash revolving around Digital Rights Management.”

These guys need a reality check. Like it or not, sales of non-DRM’d music are trivial in the context of music industry sales, they are insignificant compared to the sales of DRM’d tracks at iTunes, and they don’t offer artists a serious new option for making money.

Continue reading ‘Why Bloggers Don’t Run Record Companies’

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